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Handbuch Automobilbanken

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783662451953
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New
Product Description

Tempora mutantur die Zeiten ndern sich und mit ihnen das Geschftsmodell der Autobanken. Stand die erste Auflage dieses Handbuches fr Autobanken noch im Zeichen der globalen Finanz- und Wirtschaftskrise, so hat sich in den vergangenen fnf Jahren die Rolle der herstellerverbundenen Institute verndert; ihre Aufgaben sind weiter gewachsen. Die Suchmaschine Google weist unter dem Stichwort automobile Finanzdienstleistung aktuell 1.600.000 Eintrge aus, ein Plus von 320 Prozent gegenber den 500.000 Eintrgen im Jahr 2009. Die Entwicklung der Autobanken wird von drei Megatrends getrieben: Consumer Behaviour, Digitalisierung und Regulierung. Die Auswirkungen der Vernderungen im wirtschaftlichen, technologischen, finanziellen und regulatorischen Umfeld auf das Geschftsmodell der Autobanken flieen in diese zweite Auflage ein. Die Erstauflage wurde daher vollstndig berarbeitet und durch neue Beitrge ergnzt. Dies gibt dem Leser einen aktuellen und umfassenden Einblick in das operative Wirkungsfeld der Autobanken und einen Ausblick auf ihre strategischen Herausforderungen.

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