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Der Erwerb von Photovoltaikanlagen in Privathaushalten

Der Erwerb von Photovoltaikanlagen in Privathaushalten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658077938
Condition
New
Product Description

Marco Sonnberger identifiziert auf Basis problemzentrierter Interviews verschiedene individuelle sowie sozio-konomische Faktoren, die entweder eine begnstigende oder eine hemmende Wirkung auf den Erwerb einer Photovoltaikanlage in Privathaushalten entfalten knnen. Insbesondere werden drei typische mentale Modelle der Kaufentscheidung herausgearbeitet: Ein konomisch dominiertes mentales Modell, das fast vollkommen von finanziellen Erwgungen bestimmt wird; ein kologisch dominiertes mentales Modell, das hauptschlich kologische Motive umfasst; sowie ein hybrides mentales Modell, das sowohl konomische als auch kologische Motivlagen verbindet. Als zentral erweist sich dabei die Hybriditt der Motivlagen zwischen Umweltschutz und finanzieller Rentabilitt und die damit verbundene Beeinflussung der individuellen Wahrnehmung von Treibern und Hemmnissen.

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