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Die Zukunft des Autohandels

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Springer Nature
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N/A
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GTIN
9783658078867
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Product Description

Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Fhrerscheinprflinge, hhere Kosten fr Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verndertes Konsumentenverhalten bestimmen die Mrkte. Ergo: Die Automobilbranche muss dringend umdenken! Anders Parment bietet die fundierte Grundlage dafr. Er analysiert, wie Kundenprferenzen entstehen, welche Faktoren das komplexe Umfeld des Automobilvertriebs beeinflussen und welche Best-Practice-Beispiele aus anderen Branchen als Vorbild fr Vertriebsstrategien und nachhaltige Geschftsmodelle dienen knnen. Die Ausfhrungen basieren auf umfangreichem Datenmaterial aus Umfragen, aktuellen Studien und Beratungsprojekten. Ein zukunftsweisendes Buch fr smtliche Player in der Automobilbranche.

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