Sustainable Luxury and Craftsmanship

Name: Sustainable Luxury and Craftsmanship
Brand: Springer Nature
SKU: 9789811537684
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9789811537684

Condition

New

Product Description

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

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