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Die Softwareindustrie

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Springer Nature
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N/A
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9783662455890
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Product Description

Auf Basis der konomischen Prinzipien und Spielregeln der Softwareindustrie behandelt dieses Buch Strategien und Geschftsmodelle fr Softwareanbieter. Dabei handelt es sich um Kooperations-, Vertriebs-, Preis- sowie Produktions- bzw. Industrialisierungsstrategien. Ob ERP-Software, Office-Anwendungen, Open-Source-Produkte oder Online-Spiele: Software unterscheidet sich im Hinblick auf ihre konomischen Eigenschaften grundstzlich von Industriegtern oder Dienstleistungen. Das Buch enthlt zahlreiche Fallstudien und neue empirische Erkenntnisse und wendet sich an Fach- und Fhrungskrfte aus der Software-, Beratungs- und IT-Branche, ist aber auch fr Studierende und Wissenschaftler aus Betriebswirtschaftslehre, Informatik, Wirtschaftsinformatik und Wirtschaftsingenieurwesen geeignet. Die dritte Auflage wurde vollstndig berarbeitet und erweitert um Themengebiete wie Cloud Computing und Geschftsmodelle in der Softwareindustrie. Darber hinaus enthlt dieses Buch neue Teilabschnitte, u. a. zur Abhngigkeit in IT-Outsourcing-Beziehungen, zum Fachkrftemangel in der Software- und IT-Industrie sowie zur Bewertung des M&A-Erfolges in der Softwareindustrie.

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