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Boundary Spanning Elements and the Marketing Function in Organizations
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This book presents current researchon boundary spanning elements.The editorsbring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and thismonographaggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.Each chapter in the bookdeals with an important research theme and synthesizes studiesin relation to boundary spanning elements.
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