Development Report on Chinas New Media

Name: Development Report on Chinas New Media
Brand: Springer Nature
SKU: 9789811036828
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Product Details

Brand

Springer Nature

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GTIN

9789811036828

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New

Product Description

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

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