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Erfolgsfaktoren deutsch-russischer Gemeinschaftsunternehmen
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Product Details
Maria Knttel zeigt mit ihrem Buch Wege auf, Barrieren fr deutsche Unternehmen zu verringern, um den russischen Markt langfristig fr sie zu ffnen sowie die Kommunikation und Geschftsbeziehungen zwischen Unternehmen beider Lnder zu erleichtern. Der Reformprozess in Russland macht den Absatzmarkt fr auslndische Unternehmen sehr attraktiv. Die Autorin liefert eine Analyse der Erfolgsfaktoren deutsch-russischer Gemeinschaftsunternehmen. Dabei liegt ihr Fokus auf der Erforschung externer (umfeldbezogener) und interner (unternehmensbezogener) Erfolgsfaktoren.
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