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Akzeptanz und Nutzung mobiler Applikationen

Akzeptanz und Nutzung mobiler Applikationen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658082635
Condition
New
Product Description

Susanne Niklas analysiert zentrale Einflussfaktoren der initalen Akzeptanz und weiterfhrenden Nutzung mobiler Applikationen. Am Beispiel mobiler Jobportale untersucht die Autorin im Rahmen einer empirischen Studie Applikationseigenschaften sowie individuelle Ziele und Nutzungsmotivationen, welche die weiterfhrende Nutzung mobiler Applikationen beeinflussen. Denn mobile Applikationen erfreuen sich zwar einer hohen Akzeptanz bezglich des Downloads, werden jedoch hufig nur einmal genutzt und anschlieend wieder vergessen. Die Ergebnisse der Kausalanalyse bieten Anknpfungspunkte fr eine nachhaltige Applikationsentwicklung und -vermarktung, um der hufig auftretenden Problematik der Einmalnutzung entgegenzuwirken.

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