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Praxishandbuch Kongress-, Tagungs- und Konferenzmanagement

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658083083
Condition
New
Product Description

Dieses Praxishandbuch erklrt grundlegend alle Facetten einer optimalen Planung und Realisierung von Kongressen, Tagungen und Konferenzen. Renommierte Experten und Brancheninsider beschreiben alle relevanten Stellschrauben und Erfolgsfaktoren: von Konzept und Formaten ber Eventmarketing, Ablauforganisation bis hin zu Didaktik und Inszenierung. Anhand von konkreten Praxisbeispielen geben sie direkt umsetzbare Tipps fr den Branchenalltag und zeigen auf, wie der Erfolg gesichert und aus Fehlern gelernt werden kann. Ein unverzichtbares Grundlagenwerk fr alle, die Veranstaltungen wie Kongresse, Tagungen oder Konferenzen konzipieren und organisieren.

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