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Global Webshop

Global Webshop

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658083267
Condition
New
Product Description

Ausgehend von Merkmalen erfolgreicher Online-Geschftsmodelle erlutert Oliver Meidl zentrale Exzellenzfaktoren globaler Webseiten im Retailsegment. Dazu untersucht er Webdesign im elektronischen Handel, internetbasierten Direktvertrieb und lnderbergreifende Online-Vertriebsprozesse. Der Autor diskutiert einen ausgewogenen Glokalisierungsansatz des Webangebotes und entwickelt daraus ein E-Commerce-Hierarchiemodell, welches die Erfolgsansprche an globale Webshops entsprechend ihrer Bedeutung im Kundenkaufzyklus strukturiert.

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