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Interaktion von Produkt- und Dienstleistungsinnovationen

Interaktion von Produkt- und Dienstleistungsinnovationen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658084516
Condition
New
Product Description

Anhand von Fallstudien und Simulationsanalysen zeigt Christian Lerch, wie industrielle Unternehmen Innovationsimpulse aus ihrem Dienstleistungsgeschft fr neue Produkte und Dienstleistungen effektiv verwerten knnen. Dabei untersucht er, welche produktbegleitenden Dienstleistungen hierfr besonders geeignet sind und in welchen Lebenszyklusphasen diese Impulse am strksten zum Tragen kommen. Aus den hieraus gewonnenen Erkenntnissen erarbeitet er ein Konzept, welches das dynamische Zusammenspiel von Produkt- und Dienstleisuntgsinnovationen in Industrieunternehmen beschreibt und das zugleich Handlungsoptionen fr das Management aufzeigt.

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