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Querdenken im Marketing
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Dieses Buch zeigt anschaulich, wie Querdenken als Management-Methode funktioniert, welche Prozessschritte erforderlich sind und wie diese im Detail umgesetzt werden. Inspirierend fr alle, die sich nicht mit Optimierungen begngen, sondern als Spielmacher im Markt dem Preis-Wettbewerb entkommen und neue Wachstumsschbe generieren wollen. Mit zahlreichen Querdenker-Beispielen wie Vapiano, engelbert strauss, Weber Grill, Ryanair, Nespresso, FedEx u.v.m. Querdenken aus der operativen Sicht zum Anfassen. Michael Weinreich, Vorsitzender der Geschftsfhrung, arvato infoscore GmbH.
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