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Der Rhythmus der Innovation
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Dieses Werk zeigt, wie Kunst in all ihren Formen Kreativitt und Innovationen in der Wirtschaft befeuern kann. Ideen bilden den Grundstein des Unternehmenserfolgs nicht Maschinen, Anlagen oder Aktienkurse. Knstler knnen echtes kreatives Denken in Unternehmen in Gang setzen das Management muss sich nur trauen, von ihnen zu lernen. Dr. Roland Geschwill fordert: Wirtschaft und Kultur mssen neu kooperieren! Anhand zahlreicher Beispiele zeigt er, welche neuen Wege Unternehmen gehen knnen, um Innovation und Kreativitt bei Mitarbeitern und Managern zu frdern.
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