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Interaktive Wertschpfung durch Dienstleistungen
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Profilierte Wissenschaftler und Experten aus der Praxis zeigen, wie unternehmensexterne Akteure - wie Kunden, Lieferanten oder Komplementranbieter - in die Wertschpfungskette eines Unternehmens integriert werden knnen. Dadurch verndern sich die Wertschpfungsprozesse und fhren zu neuen Geschftsmodellen fr Unternehmen. Der Sammelband ist in sechs Schwerpunkte untergliedert: Der Inhalt Grundlagen und Konzepte der Interaktiven Wertschpfung Management der Interaktiven Wertschpfung Determinanten und Wirkungen der Interaktiven Wertschpfung Interaktive Wertschpfung und soziale Netzwerke Branchenspezifische Besonderheiten der Interaktiven Wertschpfung Literatur-Service.
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