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Persuasion durch Protest

Persuasion durch Protest

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658086176
Condition
New
Product Description

Jasmina Gherairi analysiert alle an einem Protest beteiligten Akteure aus einer rhetoriktheoretischen Perspektive, liefert ein umfangreiches Klassifikationsmodell von Protesttechniken und illustriert an zahlreichen zeitgenssischen Beispielen, wann, wie und warum Protest (nicht) erfolgreich war. Wer protestiert, will berzeugen. Entgegen der landlufigen Meinung ist Protest keine planlose, spontane Unmutsbekundung, sondern eine Form erfolgsorientierter, strategischer Kommunikation. Es handelt sich dabei um die prinzipiell wiederholbare Anwendung von Protesttechniken, mit denen Protestierende ihr Anliegen ausdrcken und zu berzeugen versuchen.

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