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Kompakt-Lexikon PR
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Product Details
Dieses kompakte Nachschlagewerk bietet Erklrungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthlt mehr als 2.000 Stichwrter. Zahlreiche Verweise zwischen den Eintrgen ergnzen die Ausfhrungen und zeigen Zusammenhnge auf. Somit ist das Lexikon sowohl fr Studierende und Lehrende der PR als auch fr Anwender und Entscheider in Unternehmen ein wertvolles Hilfsmittel.
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