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Identitten in der ffentlichen Kommunikation

Identitten in der ffentlichen Kommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658087661
Condition
New
Product Description

Barbara Khler Stdeli legt mit dem vorliegenden Band die erste explorative Studie vor, die die mediale Identittsdarstellung ffentlicher Akteure empirisch untersucht und ihren Einfluss auf die Reputation von Organisationen und Management analysiert. Auf der Grundlage soziologischer und psychologischer Identittstheorien erarbeitet sie Funktionen und Bedeutung von Identittsprsentation und -wahrnehmung und legt dar, welche Reputationsrisiken aufgrund der medialen Darstellungslogiken fr die Identittsrezeption ffentlicher Akteure bestehen.

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