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Erfolgsfaktoren von Pop-up Stores

Erfolgsfaktoren von Pop-up Stores

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658089443
Condition
New
Product Description

Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell. Die Konsistenz des Modells berprft sie mithilfe von zwei Fallstudien aus der internationalen Bekleidungsindustrie explorativ. Diese Vorgehensweise belegt die Eignung des Modells hinsichtlich seiner praktischen Anwendung und demonstriert sein technologisches Potenzial, indem es Markenverantwortlichen konkrete Handlungsempfehlungen in der strategischen Planung, operativen Ausfhrung und nachgelagerten Erfolgsauswertung liefert.

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