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Faktor Mensch im Verkauf
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Dieses Buch beschreibt Chancen und Risiken von Social Media und Digitalisierung fr den Vertrieb. An anschaulichen Beispielen wird deutlich, wie die Welt der sozialen Netzwerke erst durch persnliche Begegnungen an Wert gewinnt und wie es gelingt, Angebote direkt aus den Bedrfnissen der Menschen heraus zu entwickeln. Das Buch regt Verkufer und uns alle dazu an, sich nicht mehr dem technologischen Druck zu beugen, sondern die Kommunikation von Mensch zu Mensch zu frdern. Mit einem Vorwort von Prof. Dr. Thorsten Hennig-Thurau.
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