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Wissens- und Innovationsmanagement in der Franchisepraxis
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Wiein einem Franchisesystem neue Produktideen entstehen, wie diese identifiziert, selektiert und systematisch zur Marktreife weiterentwickelt werden, zeigen dieBest-Practice-Beispieleund aktuellsten Forschungsergebnisse in diesem Buch.Franchisegeber und -nehmer erfahren, wie sie Routinen an eine sich wandelnde Umwelt anpassen, geltende Regeln modifizieren und das bestehende System kontinuierlich weiterentwickeln knnen. Mit zahlreichen Case-Studies und Interviews - wegweisend fr alle, die ihr Franchisesystem auf Wachstum ausrichten wollen.
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