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Always Ahead im Marketing
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Hochkartige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick fr Innovationen und der Antizipation von latenten Kundenbedrfnissen kann es gelingen, Kunden glcklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwrfe vor und setzen Impulse fr die Zukunft des Marketing. Festschrift fr Prof. Dr. Anton Meyer.
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