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Strategisches Management von Medienunternehmen

Strategisches Management von Medienunternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658095000
Condition
New
Product Description

Die Autoren prsentieren Management-Anstze und die Geschftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewhlter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Fhrung und in das dynamische Umfeld von Medienhusern gewhrt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Lsungen bereits gefunden wurden. Die 2. Auflage wurde um eine neue Fallstudie erweitert.

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