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Strategisches Management von Medienunternehmen
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Die Autoren prsentieren Management-Anstze und die Geschftsentwicklung von erfolgreichen globalen Medienunternehmen. Anhand ausgewhlter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Fhrung und in das dynamische Umfeld von Medienhusern gewhrt. Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Lsungen bereits gefunden wurden. Die 2. Auflage wurde um eine neue Fallstudie erweitert.
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