Online Political Communication

Name: Online Political Communication
Brand: Springer Nature
SKU: 9783319176161
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Product Details

Brand

Springer Nature

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Part Number

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9783319176161

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New

Product Description

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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