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Ethik im Mittelstand

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658095529
Condition
New
Product Description

Unternehmer und Geschftsfhrer mittelstndischer Unternehmen werden zunehmend mit Fragen zu ethisch-moralischen Grundstzen, Corporate Social Resposibility und Nachhaltigkeit konfrontiert. Wie sieht ein ethisch korrektes Unternehmen aus? Wie geht man gerecht und zukunftsorientiert mit seinen Mitarbeiter um? Wo ist die Grenze zwischen ehrlichem Marketing und greenwashing? Ist der ehrbare Kaufmann auch heute noch ein Leitbild? Dies sind nur wenige der berlegungen, die tglich aufkommen. Dieses Buch gibt einen berblick ber die Grundstzlichkeiten des ethischen Handelns und zeigt, wie die unterschiedlichsten Unternehmensbereiche von ethischen Grundstzen tangiert werden. In Beispielen stellen die Autoren den Bezug zur Praxis in mittelstndischen Unternehmen her und geben Methoden und Instrumente zur Impelmentierung an die Hand. Studierende erhalten einen umfassenden Einblick in das Thema Ethik im Mittelstand.

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