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Mind the Trap 11 typische Unternehmensfallen
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Dieses Buch bietet Praktikern eine bersicht ber die hufigsten unternehmerischen Fallstrick, in die Unternehmen geraten knnen. Diese sogenannten Traps werden jeweils anhand einer einheitlichen Struktur und mit Beispielen, Auslsern, Folgen, Indikatoren und Lsungsanstzen beschrieben. Unternehmen geraten im Arbeitsalltag immer hufiger in typische Fallstricke. Beispielsweise die Commodity Trap, die sich durch eine zunehmende Homogenitt von Produkten und Dienstleistungen auszeichnet. Unternehmen, die es schaffen, solche Traps frhzeitig zu erkennen, zu bewerten und Instrumente zur Vermeidung dieser Traps einzusetzen, haben langfristig einen groen Vorteil gegenber ihren Wettbewerbern.
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