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Die Ressource Kreativitt ist fr Unternehmen im Wettbewerb viel zu wichtig, als dass man sie dem Zufall berlassen darf. Annette Blumenschein und Ingrid Ute Ehlers zeigen in diesem praktischen Handbuch, wie es Unternehmen und Organisationen gelingt, kalkulierbar schpferisch" zu sein und dynamische Innovationsprozesse strukturiert voranzutreiben. Sie sttzen sich dabei auf ihre langjhrige Erfahrung aus der Beratung sowie auf Erkenntnisse aus Kreativittsforschung, Lernpsychologie und konomie.
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