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Marketing Review St. Gallen - Jahrgang 2014
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Der Jahrgangsband 2014 der Marketingfachzeitschrift fr Theorie & Praxis bndelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in einem Band. Die MRSG beleuchtet aktuelle Marketingthemen aus der Perspektive von Wissenschaft und Praxis. Top-Manager berichten ber konkrete Erfahrungen und Strategien aus dem Unternehmensalltag. Professoren der fhrenden europischen Universitten publizieren ihre neuesten Erkenntnisse fr Praktiker gut lesbar aufbereitet. Schwerpunkte 2014 Big Data.- Fuballmarketing.- Kleinkundenmanagement.- Marketingintelligenz.- Vertriebsintelligenz.- Mobile Marketing.- Prozessorientiertes Marketing.
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