Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Optimization Issues in Web and Mobile Advertising

Optimization Issues in Web and Mobile Advertising

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319186450
Condition
New
Product Description

This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising. Additionally this book looks to key future trends in web and mobile advertising (such as Fading Ads) and the associat ed challenges that come with it.For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$36.00
@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

10% OFF
This deals requires coupon Get Code Here
$36.00
See Site In stock Visit Store

Similar Products

Feeding Beef Cattle

$84.99

Artificial Intelligence Supported Educational Technologies

$179.99

Professional Practice and Learning

$109.99

Logic-Based Benders Decomposition

$44.99

Key Java

$54.99

Management of Health Risks from Environment and Food

$169.99

Resolution of Curve and Surface Singularities in Characteristic Zero

$54.99

My First I Can Read! - Fox the Tiger: Fox at Night

$4.46

Trade and Fiscal Adjustment in Africa

$109.99

Computational Approaches to Biochemical Reactivity

$84.99

Politische Schriften

$59.99

On the Epistemology of Data Science

$119.99

Sequences and Their Applications SETA 2006

$54.99

Solar Journey: The Significance of Our Galactic Environment for the Heliosphere and Earth

$169.99

Autonomes Handeln als personale und gesellschaftliche Aufgabe

$69.99

Beimengungen und Verunreinigungen in Metallen

$59.99

Zeitmanagement fr Fhrungskrfte

$17.99

Essentials of Interventional Techniques in Managing Chronic Pain

$129.00

Die Weiden von Mittel- und Nordeuropa

$59.99

Cardiovascular Care in Patients With HIV

$54.99

Applications of Evolutionary Computing

$109.99

Moritz Schlick. Frhe erkenntnistheoretische Schriften

$179.99

QSAR in Environmental Toxicology

$84.99

Topics in Factorization of Abelian Groups

$56.00

Rejection and Tolerance

$39.99

Oxygen/Nitrogen Radicals: Cell Injury and Disease

$169.99

Oppressive Liberation

$139.99

A. E. Housman

$54.99

Schrumpfende Regionen - dynamische Hochschulen

$39.99

Architecture of Computing Systems -- ARCS 2013

$39.99

Minimally Invasive Coloproctology

$109.99

Gewissensmanagement in Organisationen

$39.99

Uncertainty Analysis in Engineering and Sciences: Fuzzy Logic, Statistics, and Neural Network Approa

$169.00

The Danube River Basin

$259.00

Fr eine neue Bildungsfinanzierung

$39.99

Caring in Times of Precarity

$89.99

Artificial Intelligence Applications and Innovations

$119.00

Wege aus sozialer Isolation fr ltere Menschen im Kontext Neuer Medien

$69.99

Cookies for Santa- The Story of How Santa's Favorite Cookie Saved Christmas by America's Test Kitchen Kids

$17.99

Basher History: Superstars of History

$5.99