Management of Innovation and Product Development

Name: Management of Innovation and Product Development
Brand: Springer Nature
SKU: 9781447167235
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9781447167235

Condition

New

Product Description

Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.

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