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Mythos Businessplan
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Der Businessplan: Garant des Unternehmenserfolgs. Wahrheit oder Mythos? Dieses Buch klrt die Frage, ob der Businessplan immer noch DAS zentrale Instrument der Unternehmensgrndung sein muss. Welche Rolle spielt dabei die Businessplan-Industrie? Die Autoren betrachten kritisch den klassischen Businessplan und weisen wissenschaftlich fundiert nach, dass er nur fr wenige Grndungen wirklich ntzlich ist. Gerade fr innovative Grndungen sind andere Instrumente hufig besser geeignet. Dieses Buch gibt einen konzisen berblick ber Anstze der neueren Entrepreneurship-Forschung und gibt nicht nur (potenziellen) Grndern Alternativen zum Businessplan an die Hand. So knnen bisher ungenutzte Potenziale im Grndungsbereich noch besser und gezielter genutzt werden.
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