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Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658099176
Condition
New
Product Description

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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