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Aufbau einer Arbeitgebermarke in Handwerksbetrieben der Baubranche

Aufbau einer Arbeitgebermarke in Handwerksbetrieben der Baubranche

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658181246
Condition
New
Product Description

Vor dem Hintergrund eines stark zunehmenden Fach- und Fhrungskrftemangels bietet Jochen Heming einen Einblick in die Thematik des Employer Brandings, welche die Entwicklung, Positionierung, Umsetzung und Fhrung einer Arbeitgebermarke umfasst. Er entwickelt auf der Basis einer empirischen Erhebung einen Leitfaden fr klein- und mittelstndische Unternehmen zur Grndung einer Arbeitgebermarke, mit der sie sich auf dem Arbeitsmarkt attraktiv gegenber potentiellen Bewerbern und bestehenden Mitarbeitern positionieren knnen.

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