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Praxis Online-Marktforschung
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Axel Theobald liefert einen umfassenden Leitfaden zu den notwendigen Handlungsablufen sowie zu den aktuellen Anwendungsbereichen der Online-Marktforschung. Die Themengebiete werden auch fr den (bisherigen) Laien trotz der Komplexitt und der Flle von Einzelaspekten, die es bei der Durchfhrung von Online-Befragungen zu beachten gilt verstndlich und mit hohem Bezug zur Praxis dargestellt. Zustzlich beleuchten zehn Experten in Gastbeitrgen relevante Aspekte aus dem Fachgebiet, wie zum Beispiel Datenqualitt und Datenschutz, Online-Communities und Social Media sowie Mobile Research.
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