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Von der Analyse zum Global Player

Von der Analyse zum Global Player

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658101961
Condition
New
Product Description

Das Fachbuch untersttzt exportorientierte mittelstndische Unternehmen mit praxisorientierten Informationen rund um den Aufbau von vertrieblichen Aktivitten im Ausland, angefangen von den innerbetrieblichen Voraussetzungen, ber mittel-und langfristige Strategieentwicklung und -implementierung, Behandlung von organisatorischen und rechtlichen Fragestellungen beim Aufbau von Auslandsstrukturen, bis hin zur langfristigen Sicherstellung einer nachhaltigen Marktprsenz.

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