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Vermarktung smarter Solutions

Vermarktung smarter Solutions

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658337827
Condition
New
Product Description

Neue Technologien, die mit dem Internet der Dinge in Zusammenhang stehen, ermglichen es industriell geprgten Unternehmen, ihr klassisches Produktangebot um innovative Dienstleistungen zu erweitern und sogenannte smarte Solutions anzubieten. Forschung und Praxis zeigen, dass industrielle Anbieter bei der Einfhrung smarter Solutions mit einer Vielzahl grundlegender Herausforderungen konfrontiert sind. Vorliegendes Buch trgt sowohl in theoretischer als auch in praktischer Hinsicht zu einem tiefergehenden Verstndnis der Herausforderungen bei, die fr eine erfolgreiche Vermarktung smarter Solutions zu meistern sind. Zudem gibt es industriell geprgten Anbietern konkrete Handlungsempfehlungen, wie sie smarte Solutions erfolgreich vermarkten und ein tragfhiges Geschftsmodell etablieren knnen.

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