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Interkulturelle Kommunikation
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Dieses praxisorientierte Buch stellt Portrts von 22 in der Literatur bisher eher weniger bercksichtigten Lndern vor, um dann ausgehend davon die Kultur des Landes zu erklren. Anhand eines Unternehmensbeispiels wird jeweils ein typisches Kommunikationsproblem beleuchtet, fr das anschlieend Lsungshinweise aufgezeigt werden. Denn interkulturelle Kommunikation steht unter neuen Vorzeichen Globalisierung, Digitalisierung und New Work beeinflussen nicht nur die groen Prozesse, sondern auch den Arbeitsalltag in Unternehmen. Je internationaler ein Unternehmen aufgestellt ist, umso wichtiger ist es, interkulturelle Herausforderungen mit der notwendigen Sensibilitt anzugehen.
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