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Direktmarketing

Direktmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658102968
Condition
New
Product Description

Das Direktmarketingist als zentrales Marketinginstrument neben der klassischen Kommunikation nicht mehr wegzudenken. Dieses Buch behandelt - aufbauend auf terminologischen und theoretischen Grundlagen - zentrale Instrumente sowie den ganzheitlichen Managementprozess des Direktmarketings. Ein weiterer Schwerpunkt liegt auf der Integration von Offline- und Online-Kampagnen. Fallbeispiele frdern ein schnelles Verstndnis der zuvor erluterten Inhalte.

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