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Zeitungswebsites
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Marc Lffel entwickelt ein Untersuchungsmodell, das das Instrument zur Usability- und Design-Wahrnehmung von Zeitungswebsites explorativ erfasst. Basierend auf den methodischen Grundlagen Operationalisierung von Konstrukten, Eye-Tracking und Thinking Aloud analysiert der Autor die Wahrnehmung von Zeitungswebsites mit Hilfe der Methoden Faktorenanalyse sowie Blickverlaufsmessung und zeigt auf, dass die verhaltenswissenschaftlichen Theorien und Anstze auch auf das Internet bertragbar sind. Die User gehen primr auf die Zeitungswebsite, um das Bedrfnis nach Informationsbefriedigung zu stillen und es wird deutlich, dass der User verschiedenste Wege nutzt, um seinem Ziel der Befriedigung seiner Bedrfnisse nachzugehen und diese zu erfllen.
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