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Innovationsmanagement fr TV-Unternehmen

Innovationsmanagement fr TV-Unternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658103644
Condition
New
Product Description

Wie die Revitalisierung des TV-Kerngeschfts erreicht und die Zukunftsfhigkeit der TV-Unternehmen durch crossmediale Contentdiversifikation nachhaltig gesichert werden kann, ist Kern des vorliegenden Buches. Dem durch erodierende Grenzen zwischen Inhalten, Technologien und Geschftsmodellen wachsenden Need for Innovation im TV-Markt steht die organisationale Trgheit entgegen, die die Innovationskraft der groen TV-Unternehmen limitiert. Auf Basis crossmedialer Contentkonzeptionen werden konkrete Organisations- und Personalkonzepte fr private TV-Unternehmen entwickelt und Implikationen fr ein praxisnahes Change-Management gegeben.

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