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Case-based Evidence Grundlagen und Anwendung

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Springer Nature
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N/A
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9783658106126
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Product Description

Das Praxisbuch erlutert anschaulich anhand konkreter Flle, wie Analogien fr die Prognose und Erhhung der Akzeptanz neuer Produkte und Projekte genutzt werden knnen. Der Leser erhlt eine Schritt fr Schritt Anleitung zur Methodenanwendung mit zahlreichen Hinweisen und Best-Practice Beispielen. Die Autoren erlutern allgemein verstndlich die Teilschritte der Methode: Zunchst werden die kritischen Phnomene identifiziert. Analogieschlsse ausgewhlter Vergleichsflle werden auf den aktuellen Fall bertragen. Diese isomorphen Mechanismen bilden die Grundlage eines synoptischen Modells, welches schlielich in einer Serie qualifizierter Experteninterviews evaluiert wird. Das Buch richtet sich an Fachkrfte aus Geschftsentwicklung und Innovationsmanagement, aber auch an Praktiker aus Produktentwicklung und Marketing.

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