Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Organizational Buying Behaviour

Organizational Buying Behaviour

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349080489
Condition
New
Product Description

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Available Colors
Available Sizes
1 Offer Price Range: $14.99 - $14.99
BEST PRICE

Single Product Purchase

$14.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$14.99 $14.99

$14.99
See Site In stock Visit Store

Similar Products

Die Kunst der Programmierung mit C++

$69.99

Internationale bersicht ber Gewerbekrankheiten

$59.99

Functional and Logic Programming

$54.99

Physical Multiscale Modeling and Numerical Simulation of Electrochemical Devices for Energy Conversi

$109.99

Innovative Research Methodologies in Management

$109.00

Linear Programming

$54.99

RNA Chaperones

$199.99

Rain is Wet!: An Acorn Book (Best Buddies #3)

$4.49

Towards the Pragmatic Core of English for European Communication

$109.99

Literarische Formen der Philosophie

$39.99

My First Reader: Ballerina Girl

$2.96

Decisions, Games and Markets

$169.99

Einfhrung in den neueren deutschen Vers

$29.99

Universal Access in HumanComputer Interaction. Design and Development Approaches and Methods

$39.99

Refractories for Aluminium

$89.00

James Joyce in Zurich

$54.99

Zur Ordnung der Anerkennung

$89.99

Scientists in Search of Their Conscience

$54.99

Early Gastrointestinal Cancers II: Rectal Cancer

$54.99

Diagnosis and Management of Cholangiocarcinoma

$169.99

Political Anti-Semitism in England 19181939

$44.99

Advances in Information Retrieval

$109.99

Actin-based Motility

$219.99

Disease, Metabolism and Reproduction in the Toxic Response to Drugs and Other Chemicals

$109.99

Sales Excellence Jahrgang 2021

$89.99

RNA

$129.00

Logistikkostenrechnung

$79.99

Mycotoxins, Wood Decay, Plant Stress, Biocorrosion, and General Biodeterioration

$219.99

Energy Technology 2024

$169.00

Regular Expression Recipes for Windows Developers

$29.99

Survey on Classical Inequalities

$39.99

Forensic Management of Sexual Offenders

$129.00

Nationale Entwicklung und Internationale Zusammenarbeit

$69.99

Planning in Decentralized Firms

$54.99

Beyond the Borders

$54.99

Anaphora in Celtic and Universal Grammar

$84.99

Berichte des Ausschusses fr Versuche im Eisenbau

$59.99

After-School Superstars: Vera Vance

$5.96

Amalee: Lights, Camera, Amalee

$5.21

Data Analysis, Classification and the Forward Search

$169.99