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Rivalry in Retail Financial Services

Rivalry in Retail Financial Services

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781349096558
Condition
New
Product Description

An exploration of the changes in strategy which the developments of the 1980s have provoked in banks, building societies and insurance companies. It presents an analysis of the frenzied activities of a group of players, all of whom have been forced to adjust to the new rules.

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