Initiating, Managing and Sustaining Strategic Change

Name: Initiating, Managing and Sustaining Strategic Change
Brand: Springer Nature
SKU: 9780333693216
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Product Details

Brand

Springer Nature

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9780333693216

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New

Product Description

This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. The ability of an organization to change fast has become a source of competitive advantage. The book provides a model with concrete steps showing how to initiate, manage and sustain strategic change, an extensive literature review and an in depth case study.

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