Branding: A Key Marketing Tool

Name: Branding: A Key Marketing Tool
Brand: Springer Nature
SKU: 9781349082803
Availability: InStock

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Springer Nature

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9781349082803

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Product Description

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

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