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Handbuch der Gesundheitskommunikation
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Product Details
Das Handbuch gibt einen berblick zum aktuellen Forschungsstand der Gesundheitskommunikation. Im Fokus stehen kommunikationswissenschaftliche Zugnge und Erkenntnisse sowie die Vorteile und Herausforderungen einer strkeren Evidenzbasierung von Kommunikationsempfehlungen. Die Sektionen des Handbuchs reflektieren einerseits die zentralen Elemente des Kommunikationsprozesses und andererseits die wichtigsten Anwendungskontexte. Das Handbuch richtet sich an Studierende, Wissenschaftlerinnen und Wissenschaftler unterschiedlicher Disziplinen genauso wie an Expertinnen und Experten aus der Praxis.
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