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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658109196
Condition
New
Product Description

In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Anstze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und Erfahrungsberichte aus der Praxis ergnzt. In der 4. Auflage wurden alle Beitrge berarbeitet und um neue Entwicklungen erweitert. Der Fokus auf das Kundenmanagement und damit besonders die Bewertung von Kundenbeziehungen wurde ausgeweitet. Darber hinaus wurde auf die Kunden-Lieferanten-Beziehungen via digitaler Kommunikation und zum Teil auch digitaler Lieferung in zahlreichen neuen und berarbeiteten Beitrgen Bezug genommen.

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