From Soapbox to Soundbite

Name: From Soapbox to Soundbite
Brand: Springer Nature
SKU: 9780333619452
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Product Details

Brand

Springer Nature

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Part Number

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9780333619452

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New

Product Description

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

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