International Business

Name: International Business
Brand: Springer Nature
SKU: 9780333687505

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Product Details

Brand

Springer Nature

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Part Number

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9780333687505

Condition

New

Product Description

This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.

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